Schultz is driving force behind Veterans Day concert on National Mall – HBO …



Starbucks Annual Shareholders Meeting 0890

Starbucks CEO, President and Chairman Howard Schultz









Patti Payne
Columnist- Puget Sound Business Journal

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It’s Nov. 11 — Veterans Day — and Starbucks CEO Howard Schultz is front and center on the news with his mandate of making veterans support a cornerstone of the coffee giant’s main causes.

Schultz and wife Sheri, along with close friends from Seattle, have been in the nation’s capital for days, meeting with veterans and lawmakers, talking about a new book he co-authored with Washington Post reporter Rajiv Chandrasekaran“For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice,” published by Alfred A. Knopf.

He has been on a variety of national television shows and in national press like USA today and Wall Street Journal.

He is the driving force behind tonight’s major Veterans Day all-star concert on the National Mall called Concert of Valor, which will air HBO at 7 p.m. ET. and will honor veterans and their families.

The stars are an A list, among them, Bruce Springsteen, Carrie Underwood, Rihanna, Eminem, Metallica, Zac Brown, Jennifer Hudson and the list goes on.”Everyone I called said yes,” Schultz told USA Today Washington bureau chief Susan Page.

On NBC’s “Meet The Press” on Sunday, Schultz said that Washington has let the country down.

Speaking to “Meet The Press” anchor Chuck Todd, Shultz made his point: “Well, here’s an example. I was at West Point on Friday. I spent the entire day with an extraordinary group of young cadets. Everywhere I went, you saw three words, ‘Honor, country, and duty.’ Can you imagine if people in Washington, the new Congress, the administration, embraced those words and lived by that? We would be in a much better position than we are today. In addition to that, we have a million veterans now entering civilian life. Two and a half million have served in Iraq for the last 15 years.”

Patti Payne is a columnist for the Puget Sound Business Journal. She can be reached at 206-234-6827.